Parle Project Essay

Parle Products Pvt. Ltd. A cream washy yellow stripped paper with a cute baby characterisation containing 10-12 biscuits with the federations name printed with in Red. Times changed, variety of biscuits did deal and go solely nothing has changed with these biscuits. Yes, the size of their packing has definitely changed alone for the consumer grievous as these ar money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929, the people of India take up been growing up on Parle biscuits and sweets. Initially a small ac phoner was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international tags that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded by adhering to high quality and improvising from snip to time A decade later, in 1939, .Parle products began manufacturing biscuits, in addition to sweets and toffees. Having already formal a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first-yearly brands of biscuits to be introduced, which later went on to be fuck off leading names for large(p) hold and quality. For around 75 old age, Parle have been manufacturing quality biscuits and confectionary products. Over the years Parle has grown to become a multimillion vaulting horse company with many of the products as market leaders in their category. The recent introduction of Hide & essay chocolate chip biscuits is a product of innovation and caters to a refreshed taste, being Indias first invariably chocolate chip biscuits. as to a lower place from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which ar the largest biscuit and confectionery plants in the country. Additionally , Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. exclusively these factories atomic number 18 located at strategic locations, so as to run into a constant output and easy distri andion. bladesAn in-depth understanding of the Indian consumer head t to each oneer has seconded Parle evolve a marketing philosophy that reflects the needs of the Indian masses.With products intentional retention both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The salient tradition of taste and alimentation is consistent in all(prenominal) pack on the store shelves, hitherto today. The value-for-money positioning allows people from all classes and age groups to en en felicityment Parle products to the fullest. biscuit goodies ConfectionaryParle-G GolGappaKrackjack unadulterated MintMonaco Lite MintMonaco Funion KismiKreams O regularize glassHide and essay Mango BiteHide and Seek Milano Melody Poppins Ec lairs- 50 pBourbon Melody Softe- 1Rs. Kismi BarParle Marie Chox Kacha MangoMilk Shakti Mazelo Imli Bite Kismi currencyParle 20-20 Cookies bray on snacksNimkin Musst BitesParle biscuits Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea- time snack, they are considered by many to be an important part of their daily food. Parle can parcel out you with a basket of biscuits which are not only adjoining but are also of good and reliable quality. Parle biscuits cater to all tastes from kids to fourth-year citizens. They have erect their way into the Indian hearts and homes.Parle GFor all everywhere 65 years, Parle G has been a part of the lives of every Indian. From the snow lie mountains in the north to the sultry towns in the south, from frenetic cities to laid plump for villages, Parle G has nourished strengthened and delighted millions. Filled with the goodness of take out and wheat, Pa rle G is not just a treat for the taste buds, but a source of strength for both body and mind. Tear over a packet of Parle G to experience what has nourished Generations of Indians since last lux five years, do it truly Hindustan Ki Taakat. compress Sizes available 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G20-20 wealthy butter and tempting cashews. An irresistible combination. Parle Twenty-20 cookys. Baked to blamelession to deliver the perfect experience of taste and aroma, they melt in your mouth to give you a cooky eating experience unlike one you have ever had before enjoy a feast of crunchy, crispy scrumptious cookies. assume Sizes available 75 G, 110 G, 225 G MonacoShare the company of great taste anytime, anywhere with Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to lifes ordinary moments. Pack Sizes available 75 G, 120 G, 240 GHide and SeekThe ingredients that go into making this prized cookie are a well-guarded secret. What is is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. Pack Sizes available 25 G, 62 G, 100 G, and 200 GKrackjackThe pilot film sweet and piquant biscuit is one of the nearly loved biscuits in the country. Its not just a biscuit, its the taste of relationships captured in a biscuit. A little sweet and a little salty crafted in much(prenominal) a delicateand delicious balance, you can neer get enough of it. Have it anytime you like with anything you like. Pack Sizes available 75G, 170G, 240GParle Confectionaries recompense from candies to toffees, the sweet n treat category of the Parle product range is a genuine treat for every snack lover. This category can satisfy ones taste and at the same time reach a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages.Melody Mango Bite Orange CandyKachcha Mango BiteKismi ToffeeGolgappaMany of the Parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% section of the total biscuit market and a 15% voice of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers its a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Parle G, a premium glucose biscuit is the worlds largest merchandising biscuit. A factory of these glucose biscuits is situated in Neemrana is producing 7000 metric tonnes every month. A advert of premium quality biscuits and confectioneries is produced and distributed across nations.2. RESEARCH DONE- grunge re getation of Parle product With Compare to Britannia, ITC in Amravati cityINTRODUCTIONThe reputation is an earnest endeavor made to understand the present market scenario in biscuits captured by the Parle and the other competitor brandsviz., Britannia, ITC & Other. The researchers were required to see the coverage by Parle Products Pvt. Ltd., and bring out the potential and loyal sellers so that the company could represent the market leadership in the subsisting business scenario in the biscuits and the confectionaries. During the stratum of reputation the researchers visited around 450 un nonionised retail stores and 30 unionized retail stores and analyzed all major brands of biscuits available as well as studied the brands, which are most preferred among the retailers. The get a line encompasses the penetration of the existing Parle products (biscuits and confectionaries). Their motive was to study the working of the distributors in Amravati City market. They have mentioned the jobs and the kink holes in the Parles distribution system and the promotional tools, which they have found during the course of the study an d recommended diverse corrective measures for it. Their study also comprises the relative degree analysis between organized and unstructured retail stores in terms of brand availability with the help of guessing testing, Depth of Parle with other competitor, pose sharing by Parle and other competitors, and distributors go given to a retailers with the help of questionnaire.Statement of the Problem* To analyze the brands of Parle Products in unorganized retail stores1. As differentiated to competitors (ITC, Britannia& other). 2. As comparisond to organized retail stores.* To analyze Market Depth of Parle Products as compared to competitors (ITC, Britannia& other).* To analyze Space Share of Parle Products as compared to competitors (ITC, Britannia& other).* To analyze Distribution go of Parle as compared to competitors (ITC, Britannia& other).Objectives of the Study1. To find out Parle Coverage in divers(a) areas of Amravati City.2. To check the Brand availability of the c ompany products at different stores.3. To compare the Brand with its competitive Brands like ITC, Britannia, other in terms of coverage, upshot of brands available, Market Depth and Space Share.4. To analyze that which type of biscuits and Confessionary are most preferred in what category of store. It was done by analyzing questioner entropy.5. To compare the organized retail stores with unorganized retail stores in terms of brand availability.6. To analyze Distributor Services with competitors like ITC, Britannia & other.Reference PeriodThis study is conducted for the period of 45 old age toss offing from 15th of JUNE 2011 to 30th of JULY 2011. forecast METHODOLGYResearch TypeEXPLORATORY RESEARCHEXPLANTION The study was conducted by Parle Products Pvt. Ltd in 6-7 areas of Amravati City mentioned below (source list) for the first time regarding market review and comparative analysis between unorganized and organizedretail stores.. Thus it is an alpha type of research.Sample Desi gnA sample design is a definite plan for obtaining a sample for a given population. It refers to a techniques or procedure adopt in selecting items for the sample.SamplingFurther, the design that has been take for the study of the given topic is CONVENIENT SAMPLING.EXPLANATION During the course of the study we visited a no. of stores that were scattered all over Amravati City (source list mentioned below). Apart from this we had no written record of the number and names of the stores in the city. It was very difficult to tabulate a record of all the retailers and whole bargainrs present in the city and then carry out our study, in the defraud span of time that was allotted. As a result we had to select the retailers match to our convenience. We went to the areas and surveyed all shops that could possibly be approached.The following is the sample design that has been adopted for the study.1. Population- Finite(Amravati City)2. Sampling Unit- Areas of Amravati City3. Source list- unstructured retail stores (Areas)a. Gadge Nagarb. Yashoda Nagarc. Kour Nagard. Sai Nagar (Badnera Road, Saturna MIDC Road)e. Raja Pethf. Ram Nagarg. Camp, Chaprasi Purah. Irwin ChoukOrganized retail storesa. D marketb. Big Bazarc. Super shopeed. Small mals4. Sample size- A total of 470 unorganized retail stores with 10 organized retail stores and 4 Distributors.Tools and techniques for Data CollectionTools and techniques for1. Primary Data The researchers collected primary selective information during the course of research period with the help of the questionnaire that was designed for the store hold offers to collect the selective information that was required to carry out the research. 2. Secondary Data Secondary data was collected from books, articles, Internet and previous research papers that had been conducted by the company representatives and officials.Tools and techniques of AnalysisSimple statistical tools and techniques like average, ratios, pie charts, tables and g raphs in addition to hypothesis testing (z-test, for difference between proportions) & factor analysis method are used to analyze the data.Limitations of the Study1) The study was conducted in 45 days that is not enough for such a vast topic.2) It was difficult for the storekeepers to locate the sales of aparticular brand in both organized and unorganized retail stores.3) No proper data was available round the stores in the city.4) There were not a big number of organized retail stores in Amravati to carry out the research more efficiently.5) As the nature of research was exploratory so it was difficult to cover each and every retailer.6) Many retailers dont express their original knowledge and views because of biasness.ANALYSISAfter Doing the PARLE Products Survey as the researchers analyzed that the best merchandising branded biscuit company offers its customers with large variety of biscuits (parle-g, krack-jack, 20-20, Monaco, hide and anticipate etcetera), confectionaries (mangobite, melody, poppins). It aims TO SERVE PEOPLE AND NATIONThe privately owned self financed company provides motivation and confidence to its staff and other related members by providing various facilities and organizing certain events. It has a very open work culture. The atmosphere is so comfortable and relaxed that helps in increasing productivity and efficiency. It lunches and outstation team-building exercises that augment inter-personal relations and mutual understanding. Parle has found its way into the Indian hearts and home. It spreads happiness and joy among the people of all ages.SWOT ANALYSIS OF PARLE PRODUCTSSTRENGTH 1. Low set as compared to competitors 2. Sizeable market share in the country. 3. Offers variety of products under its brand. 4. Different sizes of packets are available. 5. An experienced team of sales and marketing executives. 6. mysterious and effective coverage 7. Largestdistribution system. WEAKNESS 1. Breakage of biscuits while delivering to r etailers 2. No proper replacement system for broken biscuits to retailers 3. Improper and irregular ply. 4. less(prenominal) share in Premium biscuit market. 5. Dependent on its flagship brand, Parle-G 6. suffering packaging in family pack of glucose biscuits. 7. Lack of schemes for retailers and distributors. OPPORTUNITY 1. Rising exact for innovative packaging in packaged foods. 2. Retaining loyal retailers or wholesalers. 3. ameliorate supply system for established brands. 4. Huge cranial orbit for some Parle products in medical shops. 5. Information revolution brought about by the television. 6. Good scope for snacks and namkeens, if launched and properly promoted by Parle. THREAT 1. Highly advertised brands such as Britannia. 2. Ever increasing competition from multinationals and local companies. 3. Increase in sale of cheap local bakery products. 4. Emerging substitutes like wafers, snacks and toast. 5. Margin war among the major BrandsFINDINGSAfter close study of the pr esent market view prevailing in the areas assigned the researchers, following are the observations.1. Breakage problem in the Family packs of glucose biscuits is leading to the decline in sales in this category. 2. Schemes, Discounts, offers, coupons etc. are not reaching to the retailers and customers whereas Britannia and ITC on the other hand are doing that. 3. Retailers and even wholesalers is satisfied with the supply system of Parle. 4. It was found that Parle (especially Parle- glucose) is most favored brand and is sold most. Parle biscuits are the retailers and consumers prime choice. 5. Very little range of Parle biscuits were visible in organized retail outlets. 6. Britannia is emerging as study Competitor in the organized & unorganized retail outlets.RECOMMENDATIONS & SUGGESTIONS1. Company should start a program for the loyal retailers and wholesalersto reduce their complaints by providing timely supply and replacement. This will help in increasing their sales. 2. The packaging of Parle Glucose biscuits (1/2 and 1 kilogram packs) must be improved for its better sales. The company should come up with double packaging as people refuse to steal family pack biscuits with loose packaging. 3. Salesmen should be properly dressed and should have good communication skills to effectively promote the virgin products recently launched, by making sure that the product reaches each and every retailer and also add-on the visibility of the products by arranging the product clearly on the ledge or rack and show its prominence. 4. To increase the number of stock keeping units SKU available in the retailers store. Each salesman should stress the retailers to keep the maximum SKUs and to fight back these SKUs throughout. With this, the replacement of the discredited and expired biscuits should be prompt and without any hassles, so that retailer can be saved from the loss of the expired and damaged goods. 5. The company should take proper measures that the schemes and offers are not gulped by the middlemen, and that it benefits the retailers and customers. demonstrationAfter conducting the survey on 470 unorganized retailers, 10 organized retailers and 4 Distributors, the researchers found that there is a bigger market for biscuits and Confessionary in unorganized retail stores if proper supply of goods without breakage is there.It was also concluded that Parle is the first preference of both the customers and retailers (Organized and unorganized both) because of its price and brand image.Brand Parle G dominates the volume-dominated biscuit market. Even in todays times when multinationals are beefing up their operations and trying to change the dynamics of the market, Parle Gs numbers & Quality position is unchallenged. Its competitors have roped in superstars like pouf Khan and Sachin Tendulkar, but Parle G has only gone from strength to strength. Brand Parle G is iconic and has evolved over the years. Trust, relevance,affordability are it s hallmarks, which have withstood pressures from the hyper-competitive marketplace.The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, 20-20, Marie Choice, Hide & Seek and confectionery brands, such as, Melody, Poppins, Mangobite enjoy a warm imagery and appeal amongst consumers across the world. Which has resulted into Parle-G being the worlds largest selling biscuit. The Parle name symbolizes quality, health and great taste. Constantly innovating and catering to new tastes PARLE-G has built its reputation. This can be seen from the success of its new brands such as 20-20, Imli Bite etc. Parle Products Pvt Ltd., is now lagging in services to retailers because of inappropriate supply and distribution in some areas and competitors taking advantage of these points. adjunctQUESTIONNAIREName of the shop .. Name of the shop owner .. Address .. match No. . Shop Category .1. Weather the retailer keeping Biscuit of any company.Parle Britannia ITC Other2. If not keeping, weath er they are interested to keep?Yes No3. How much Biscuits brand the retailers have?Parle Britannia ITC Other 4. Space share by Biscuits?Parle Britannia ITC Other 5. Glucose Biscuit Depth.Parle-G Tiger Sun fest other6. salt-cured Biscuit Depth.Monaco 50-50 Snacky7. Cookies Biscuit Depth.20-20 Good Day Sunfest butter cookies8. Marie Biscuit Depth.Marie Marie Gold Marie Light9. Cream Biscuit Depth.Hide-n-Seek Bourbun Spacial10. Chocolate Brand in Shops?i)Perfeti ii)Parle iii)ITC iv)Nastle v)Cadbary vi)Nutrien vii)Others 11. Space share by chocolates.Perfeti Parle ITC Nastle Cadbary 12. Are you satisfied with distributor services?Parle Britannia ITC Other Remark ________________________________________________BIBLIOGRAPHYI. KOTHARI .C.R.Research Methodology, New DelhiNew Age outside(a) PublishersII. KOTLER PHILIP & KELLER KEVIN LANE ,Marketing Management ,Practice Hall ,New Delhi III. Websiteswikipedia search (www.wikipedia.com)www.parleproducts.comwww.tradeindia.com