Mkt 421 Final Answers

Will give a 27/30 on the final 1) gargantuan spark Co., a manufacturer of cola-flavored drinks, necessitates to number case yield juices to its existing product line. Big Fizz essential wreak some decisions regarding packaging and branding the harvest juices. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add package fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would stock under which protean of the grocerying intermingle? A. Product 2) Hewlett-Packard sells personal computers with force computer stores, electronics superstores, and its own Internet site. What is the merchandising mix variable that is being considered here? D. Place 3) market system planners should recognize that: D. bearing marketing is not limited to fine market segments 4) head marketing, in contrast to mass marketing, D. focuses on fairly like mar ket segments 5) The process of naming handsome product-markets and then dividing them in order to select backside markets and produce suitable B. market segmentation 6) ______________ is the process of naming wide of the mark product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. B.

Market segmentation 7) Marketing query which seeks structured responses that can be summarized is called B. quantitative research 8) One of the major disadvantages of the focus group wonder hail is that B. it is diffic ult to measure the results objectively ! 9) When focus group interviews ar used in marketing, D. the research conclusions will vary depending on who watches the interview whether online or off-line 10) Focus groups B. yield results that atomic number 18 by and large dependent on the viewpoint of the tec 11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he...If you want to get a proficient essay, order it on our website: OrderCustomPaper.com

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