Restaurant Marketing Analysys

Final Project GM560 Instructor: Mark Friedman By: Igor Puzanov Naan-N-Curry [pic][pic] In an fabrication with fairly low five year survival, a undefeated business has been born and has placed its buttocks in the door of a huge but, extremely competitory foodstuff. The eatery chain c completelyed Naan-N-Curry. It is a place my family frequents as the select of the fodder is most excellent at absolutely war-ridden prices. It was a privilege to interview unmatchable of the co-owners/managers of this eating domiciliate chain to originate an insight into the business and the strategic elements voluminous in runway a winnerful eatery in a super competitive environment. This project analyses the food/restaurant sedulousness both local and regional, the restaurant chain Naan-N-Curry, and outlines the factors which defecate contributed to the abundant achievement to this fairly small company. After all they succeeded in an flying field where many hav e failed before. Background: someplace around ten years ago a restaurant by the come to of Naan-N-Curry was born in the city of San Francisco, other Indian restaurant in a city skillful of Indian and Pakistani culinary art. What would make this place distinct if anything at all? Would they plump?

Would the entrepreneur behind the summons succeed and gain market sh ar in an already flooded market or would he crash and cut down? Naan-N-Curry has succeeded and surpassed expectations. Not only have they succeeded and shitd a fine dine experience but, they have greatly expanded using th e success of the first model restaurant. It ! was operose in the beginning. A new restaurant, a new location, all the financing nuances involved. Step by step improvements were made to create an awesome working model of an Indian/Pakistani cuisine restaurant. Today, ten years later, Naan-N-Curry has four locations end-to-end the City of San Francisco and one location in the city of Berkeley. The locations are in linchpin areas, where foot traffic is very high. slightly of the...If you want to hit a full essay, order it on our website: OrderCustomPaper.com

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