Havmor Limited India Essay

INTRODUCTION TO HAVMOR ICE-CREAM PVT. LTD.Havmor Food Pvt. Ltd. is the industry where varied flavors of ice-cream are prepared. Havmor Industries is the firm chiefly leading with processing of Ice-cream. simply in like manner makes other products.Havmor Industries is one of the famous Ice-cream producing companies in Gujarat. As today Ice-cream merchandise has been more competitive due to many new entries in the handle but Havmor is still holding its position and command in the Ice-cream market.BACKGOUND AND score OF HAVMOR ICE-CREAMHavmor ice-cream began its nocked life in 1944 in Karachi in undivided India. But by 1947 it became a popular brand.But in 1947, in the clip of the partition, its founder Satish Chona had to join the exodus to India, with virtually no movable Assets. look for for a new turf, he tired out Dehra Dun and Indore and ultimately settled down in Ahnmedabad.In India he had to again start his work from the start. He started selling ice-cream at the Ahme dabad Railway Station.The founder began the brand named Havmor, their slogan was Achai, Sachai, SafaiToday, Havmor ice-cream is a delicious facet of Western Indias periodic life, and part of its market move. It reaches hundreds of thousands of consumer through 8 main outlets and 3800 plus dealers.Pradeep Chona, intelligence of Satish Chona, today heads the Havmor conglomerate. He has continued his father is quality obsession and blotch of innovation.Pradeep Chona set off a series of changes in Havmor in technology, in quality and hygiene standards in management in HRD and in the general corporate environment. This re-engineering was completed by capacity expansions and a flourry of promotional activities, to sustain the companys market presence in act in competitive firms.